Mason Tran
Marketing Director Creative Producer Systems & Automation Strategist
Marketing strategy, creative production, and systems built to help brands move fast and grow with confidence.
LEADERSHIP EXPERTISE
Marketing Leadership From Strategy to Execution
A connected leadership practice spanning market strategy, brand development, creative direction, digital growth, and operational systems.
Strategic Marketing & Branding
Marketing and brand strategy, and go to market execution, across 2 subsidiaries and 4 brands. From positioning and demand generation to the distributor channels that drive 60% of product sales.
Creative Direction & Production
Design, video, and content production behind every case study, campaign asset, and trade show presence, including booth materials for shows in the U.S. and Europe.
Operations & Automation
Marketing automation and operational systems built from the ground up. This includes 22 workflows and real time reports tracking budgets, spending, and performance. These systems reduced companywide errors and operational costs by 50%.
Digital Strategy & Web Experience
Website, SEO, and digital campaigns for a house of brands. Improved search rankings from 68th to the top three and generated 35,000+ annual impressions and 10+ weekly sales inquiries.
SELECTED CASE STUDIES
Marketing Leadership in Action
Four case studies showing how I diagnosed difficult business problems, aligned teams, and led strategy, creative, digital, and automation work toward measurable results.
ETI FAB Growth Transformation
ETI FAB had the manufacturing capability but no marketing foundation and almost no local recognition. I built the strategy, content, and GEO system that took search rankings from 68th to the top three and now drives 10+ sales inquiries a week.
Company A Replacement Market Capture
A competitor left the market and its customers were stranded with unsupported equipment. I built a two-year go to market campaign that reversed the risk of switching, activated distributors, and grew sales 37 percent year over year.
Selected Works
ETI was trusted for environmental control systems, but its broader manufacturing capabilities remained hidden. As the only marketing owner, I created the website and creative materials that introduced PCB assembly, fabrication, and product expertise across customer channels.
NetSuite Revenue Recovery
A broken fulfillment-to-invoice handoff left 500+ sales orders stuck and unpaid. I rebuilt the process end to end in NetSuite, taking the exception queue to zero as part of 22 new workflows that cut companywide errors and costs by 50 percent.
Distributor Channel Recovery
Distributor sales fell approximately 30 percent year over year while still carrying 60 percent of product volume. I rebuilt how ETI prioritized, activated, and supported its channel, onboarding 5 new distributors in 90 days as the business grew 37 percent.
National Youth Innovation Program
A two city youth event needed press attention, participant meaning, and disciplined delivery to work as one system. I directed the strategy, a five person team, and the ambassador and press system behind approximately 1,000 participants and more than 15 attending press representatives.
Most job descriptions ask for a skill set. Few ask what happens when the plan changes. What matters is the person who keeps building, adapting, and solving what comes next. Driven by curiosity and an entrepreneurial mindset, that’s how I approach every challenge.