Marketing strategy, creative production, and systems built to help brands move fast and grow with confidence.
ETI had earned a strong reputation for environmental control systems. That success also created a blind spot.
Customers did not know the company could support PCB assembly, custom metal fabrication, and integrated manufacturing.
ETI Controls entered the electrical OEM market without a dedicated website, positioning, service library, visual system, or customer journey. Stakeholders expected an immediate launch.
I researched the market, interviewed technical experts, shaped the positioning, wrote the content, designed the experience, built the website, and prepared every customer facing asset.
The work gave marketing and sales new ways to introduce ETI Controls, support marketing emails, and cross sell electrical and mechanical capabilities to existing customers.
