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capabilities / Digital Strategy and Web Experience

Digital Strategy and Web Experience

Website Strategy and Management SEO and GEO Analytics and Experimentation Social Media Strategy and Growth AI Enabled Marketing

I build digital experiences around how technical buyers discover, evaluate, and contact a business. Search visibility, useful content, conversion paths, measurement, and continuous testing operate as one growth system.

01. Website Strategy and Management

  • Website strategy
  • Information architecture
  • WordPress development
  • Website build and maintenance
  • Multisite portfolio management
  • Web content governance
  • User experience
  • Conversion path design
  • Landing page strategy
  • Agency and developer direction

02. SEO and GEO

  • SEO strategy
  • Technical SEO
  • On page SEO
  • Local SEO
  • Keyword strategy
  • Location landing pages
  • Search ranking improvement
  • Answer engine optimization
  • Generative engine optimization
  • AI search visibility
  • Content discoverability

03. Analytics and Experimentation

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Conversion tracking
  • A/B testing
  • Landing page optimization
  • Email subject testing
  • User behavior analysis
  • Campaign measurement
  • Performance reporting

04. Social Media Strategy and Growth

  • Social media strategy
  • Channel management
  • Audience growth
  • Content planning
  • Content scheduling
  • Engagement improvement
  • Platform specific content
  • Campaign amplification
  • Community response
  • Social performance reporting

05. AI Enabled Marketing

  • Prompt engineering
  • Generative AI workflows
  • AI assisted research
  • AI content support
  • AI search optimization
  • Knowledge structuring
  • Workflow acceleration
  • Message exploration
  • Responsible review
  • Output validation
What we do What we do

Visibility that becomes real demand.

Digital growth requires more than publishing a website. I connect search behavior, content, user experience, measurement, testing, and follow through so visibility can become qualified business interest.
Website Strategy and Management

I define the audience, information structure, message, conversion path, and content ownership before building. I also manage ongoing updates across a portfolio so each website remains accurate, useful, and aligned with the brand.

SEO and GEO

I build search visibility around real customer questions, services, industries, and locations. Traditional SEO works beside local search, answer engine optimization, and generative engine optimization to improve discovery across changing search experiences.

Analytics and Experimentation

I measure how people arrive, scroll, engage, and contact the business. Landing pages, messages, forms, and email subjects are tested over time because complex B2B decisions rarely produce immediate answers.

Social Media Strategy and Growth

I use social channels to build familiarity, reinforce expertise, and support campaigns. Content planning, channel adaptation, scheduling, engagement, and performance review create consistency without treating every platform the same.

AI Enabled Marketing

I use AI to accelerate research, explore messages, structure knowledge, support content, and improve search visibility. Human review protects accuracy, context, brand voice, and the technical credibility required in industrial markets.

Our approach Our approach

How the work gets done.

  1. 01

    Map the Discovery Journey

    I identify what each audience searches, asks, compares, and needs before making contact. The journey includes traditional search, local discovery, AI answers, social proof, and sales interaction.

  2. 02

    Build the Experience

    I organize content around customer intent and create clear paths toward useful action. The website becomes a working growth platform instead of a static company brochure.

  3. 03

    Measure Meaningful Behavior

    I connect search performance, website engagement, form activity, and inquiry quality. Metrics are interpreted within the longer buying cycle of industrial B2B markets.

  4. 04

    Experiment and Adapt

    I test messages, page structures, conversion paths, and campaign touchpoints. Evidence guides the next change while weak assumptions are revised without wasting budget on premature expansion.

Outcomes and proof Outcomes and proof Results connected back to the organization and period where they happened.

Improved ETI FAB search position from 68 to the top three.

Generated 418,000 impressions, 20,600 clicks, and 683 contacts for ETI FAB from March 2025 through March 2026.

Generated more than 10 weekly sales inquiries across managed websites.

Network ETI generated 35,677 impressions and 1,100 clicks during the latest measured year.

Network ETI achieved a 3.08 percent click rate and an average search position of 11.34.

Built and managed three websites supporting distinct brands, audiences, and business objectives.

Developed three AI enabled growth initiatives supporting research, content, workflows, and search visibility.